Fintech

Project Lumen

A lender competing with banks, now owning the answers business owners search before they borrow.

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Client
Project Lumen
Sector
Small business lending
Services
Content strategy, Calculators, Featured snippets
Timeline
11 months
Project Lumen project photo
loan applications from search
+110%
featured snippets won
140
engagement
11 mo

Sample results for layout. Replace with verified, client-approved numbers.

The brief

Lumen’s pages described products. Business owners searched questions about rates, terms and eligibility, and banks answered them.

What we did

  1. Built calculators and plain-English guides for the top 60 lending questions.
  2. Structured answers to win featured snippets.
  3. Connected guides to the matching application flow.

The outcome

Applications from organic search more than doubled and Lumen holds 140 featured snippets.

The result, in motion

What the client sees in their dashboard and in search today.

​
Free Discovery Call

Let’s talk for 20 minutes. No commitment.

Tell us where you want to rank. We will come back with the three moves that matter most for your site.

​
Free Discovery Call
​
See pricing

Book your free discovery call

Pick a time that suits you. Twenty minutes with a senior strategist, and you leave with three moves that matter most for your site.

One Place SEO

Free discovery call

  • 20 minutes
  • Google Meet or Zoom
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On the call

  1. Your goals and market
  2. A live look at your search visibility
  3. Three quick wins you can act on
  1. Date
  2. Time
  3. Details
  4. Done

Weekdays only. Times shown in US time.

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