Content strategy
Project Signal
A finance publication with traffic that never converted, rebuilt to grow its newsletter.
- newsletter signups from search
- +240%
- articles audited
- 1,200
- engagement
- 12 mo
Sample results for layout. Replace with verified, client-approved numbers.
The brief
Signal had readers but no relationship with them. Search traffic landed on old articles and left.
What we did
- Audited 1,200 articles and refreshed the 200 with lasting demand.
- Added topic hubs and signup offers matched to each topic.
- Set up news SEO for timely coverage.
The outcome
Newsletter signups from search grew more than three times.
The result, in motion
What the client sees in their dashboard and in search today.
Let’s talk for 20 minutes. No commitment.
Tell us where you want to rank. We will come back with the three moves that matter most for your site.
Book your free discovery call
Pick a time that suits you. Twenty minutes with a senior strategist, and you leave with three moves that matter most for your site.
One Place SEO
Free discovery call
- 20 minutes
- Google Meet or Zoom
- Free, no commitment
On the call
- Your goals and market
- A live look at your search visibility
- Three quick wins you can act on
- Date
- Time
- Details
- Done