AI search
Project Orbit
A payments brand that ChatGPT and Perplexity never mentioned, now named in the answers buyers read.
- more brand citations in AI answers
- 3.1×
- growth in branded search
- +71%
- to first citations
- 5 mo
Sample results for layout. Replace with verified, client-approved numbers.
The brief
Orbit ranked well on Google but was absent from AI answers. When buyers asked ChatGPT or Perplexity for a payments partner, competitors with weaker products were recommended instead.
What we did
- Audited 300 buyer prompts across four AI engines to see who was cited and why.
- Rewrote key pages as clear, quotable answers and added organization, product and FAQ schema.
- Earned mentions on the industry sources AI engines already trusted for this topic.
The outcome
Orbit is now cited in three times as many AI answers, and branded search grew as buyers came looking for it by name.
The result, in motion
What the client sees in their dashboard and in search today.
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