Content strategy

Project Evergreen

A health publisher with thin, overlapping articles, consolidated into topic clusters that rank.

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The brief

Evergreen had published for ten years without a plan. Hundreds of articles competed for the same searches, and Google treated most of them as thin.

Audited 1,100 articles and grouped them into 38 topics by search intent.
Merged and rewrote 400 overlapping pages with medical reviewers, and redirected the rest.
Rebuilt navigation and internal links so each topic had one clear hub.

Organic sessions tripled in a year, with fewer pages than before.

What the client sees in their dashboard and in search today.

Tell us where you want to rank. We will come back with the three moves that matter most for your site.

Pick a time that suits you. Twenty minutes with a senior strategist, and you leave with three moves that matter most for your site.

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