E-commerce
Project Forma
A furniture store whose category pages could not compete, rebuilt to sell without ads.
- organic revenue
- +138%
- category pages on page one
- 2.4×
- engagement
- 8 mo
Sample results for layout. Replace with verified, client-approved numbers.
The brief
Forma relied on paid shopping ads. Category pages were thin grids with no copy, filters created thousands of duplicate URLs, and pages loaded slowly on phones.
What we did
- Controlled filter URLs and fixed crawl waste across 18,000 product variations.
- Wrote buying guides into every category page and added product and review schema.
- Cut mobile load time by half with image and script work.
The outcome
Organic revenue more than doubled and category pages now rank beside the national chains.
The result, in motion
What the client sees in their dashboard and in search today.
Let’s talk for 20 minutes. No commitment.
Tell us where you want to rank. We will come back with the three moves that matter most for your site.
Book your free discovery call
Pick a time that suits you. Twenty minutes with a senior strategist, and you leave with three moves that matter most for your site.
One Place SEO
Free discovery call
- 20 minutes
- Google Meet or Zoom
- Free, no commitment
On the call
- Your goals and market
- A live look at your search visibility
- Three quick wins you can act on
- Date
- Time
- Details
- Done