Local search
Project Northstar
A regional law firm losing local searches to directories, now ranking for the cases it wants.
- consultation requests
- +64%
- for 40 practice area searches
- Top 3
- engagement
- 7 mo
Sample results for layout. Replace with verified, client-approved numbers.
The brief
Northstar’s site had one page for every practice area and no local signals. Directories and national firms took the top results in its own city.
What we did
- Built practice area pages for each city the firm serves, written with its attorneys.
- Cleaned up citations and started a steady review program.
- Published answers to the questions clients ask before they call.
The outcome
The firm now ranks in the top three for forty practice area searches and consultation requests rose by two thirds.
The result, in motion
What the client sees in their dashboard and in search today.
Let’s talk for 20 minutes. No commitment.
Tell us where you want to rank. We will come back with the three moves that matter most for your site.
Book your free discovery call
Pick a time that suits you. Twenty minutes with a senior strategist, and you leave with three moves that matter most for your site.
One Place SEO
Free discovery call
- 20 minutes
- Google Meet or Zoom
- Free, no commitment
On the call
- Your goals and market
- A live look at your search visibility
- Three quick wins you can act on
- Date
- Time
- Details
- Done