B2B
Project Arc
A lab equipment maker with a catalogue Google could not read, rebuilt into pages that generate leads.
- qualified leads
- +120%
- product pages rebuilt
- 85
- engagement
- 10 mo
Sample results for layout. Replace with verified, client-approved numbers.
The brief
Arc’s products lived in PDF spec sheets. Researchers searched for exact specifications and found distributors instead of the manufacturer.
What we did
- Turned 85 spec sheets into indexable product pages with structured specifications.
- Added comparison tables and application notes researchers actually search for.
- Connected quote forms to the CRM so every organic lead was tracked.
The outcome
Qualified leads from search more than doubled, and distributors now link to Arc instead of outranking it.
The result, in motion
What the client sees in their dashboard and in search today.
Let’s talk for 20 minutes. No commitment.
Tell us where you want to rank. We will come back with the three moves that matter most for your site.
Book your free discovery call
Pick a time that suits you. Twenty minutes with a senior strategist, and you leave with three moves that matter most for your site.
One Place SEO
Free discovery call
- 20 minutes
- Google Meet or Zoom
- Free, no commitment
On the call
- Your goals and market
- A live look at your search visibility
- Three quick wins you can act on
- Date
- Time
- Details
- Done