E-commerce
Project Fieldwork
An outdoor retailer slowed down by its own theme, rebuilt for speed and non-brand search.

- non-brand clicks
- +90%
- faster mobile load
- 1.9s
- engagement
- 6 mo
Sample results for layout. Replace with verified, client-approved numbers.
The brief
Fieldwork’s store looked great and loaded slowly. Most organic traffic was branded, so growth depended on people already knowing the name.
What we did
- Rebuilt templates to cut mobile load time by almost two seconds.
- Created guides for the activities customers plan, linked to the gear they need.
- Fixed internal search pages that were wasting crawl budget.


The outcome
Non-brand clicks nearly doubled and conversion rate rose with the faster pages.
The result, in motion
What the client sees in their dashboard and in search today.
Let’s talk for 20 minutes. No commitment.
Tell us where you want to rank. We will come back with the three moves that matter most for your site.
Book your free discovery call
Pick a time that suits you. Twenty minutes with a senior strategist, and you leave with three moves that matter most for your site.
One Place SEO
Free discovery call
- 20 minutes
- Google Meet or Zoom
- Free, no commitment
On the call
- Your goals and market
- A live look at your search visibility
- Three quick wins you can act on
- Date
- Time
- Details
- Done

