E-commerce

Project Fieldwork

An outdoor retailer slowed down by its own theme, rebuilt for speed and non-brand search.

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Client
Project Fieldwork
Sector
Outdoor gear
Services
Technical SEO, Core Web Vitals, Content
Timeline
6 months
Project Fieldwork project photo
non-brand clicks
+90%
faster mobile load
1.9s
engagement
6 mo

Sample results for layout. Replace with verified, client-approved numbers.

The brief

Fieldwork’s store looked great and loaded slowly. Most organic traffic was branded, so growth depended on people already knowing the name.

What we did

  1. Rebuilt templates to cut mobile load time by almost two seconds.
  2. Created guides for the activities customers plan, linked to the gear they need.
  3. Fixed internal search pages that were wasting crawl budget.

The outcome

Non-brand clicks nearly doubled and conversion rate rose with the faster pages.

The result, in motion

What the client sees in their dashboard and in search today.

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Free Discovery Call

Let’s talk for 20 minutes. No commitment.

Tell us where you want to rank. We will come back with the three moves that matter most for your site.

​
Free Discovery Call
​
See pricing

Book your free discovery call

Pick a time that suits you. Twenty minutes with a senior strategist, and you leave with three moves that matter most for your site.

One Place SEO

Free discovery call

  • 20 minutes
  • Google Meet or Zoom
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On the call

  1. Your goals and market
  2. A live look at your search visibility
  3. Three quick wins you can act on
  1. Date
  2. Time
  3. Details
  4. Done

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