How Much Does Rebranding Cost
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Why branding costs more than it used to
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What's actually inside a branding project now
Then | Now |
|---|---|
Color palette (primary/secondary) | Full color system with rationale |
Typography, type hierarchy | Typography rules and usage guidelines |
Logo and lockups (monogram, full mark) | Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details. |
Icons | Icon system, pattern library |
(not typically included) | Tone of voice |
(not typically included) | Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details. |
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Branding tiers and starting prices (2026)
Engagement | Starting from (USD) | What's included |
|---|---|---|
Brand Sprint | $4,500 | Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space. |
Branding only (extended) | Above $4,500, scope-dependent | Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space. |
Brand + Web | $20,000 | Branding scope plus website design and build |
Website only | Quoted separately | No branding included |
Refresh / restructure | Scope-dependent | Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space. |
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Built around your next chapter
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Why the process matters as much as the price
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What a 3-month branding project actually looks like
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Frequently asked questions
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Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.
Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.
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