10 Landing Page Mistakes That Are Costing You Conversions

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The 10 Mistakes and How to Fix Them

Weak or Vague Value Proposition

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How to fix it:

• Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.
• Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.
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Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.

Poor Mobile Optimization

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Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.

How to fix it:

• Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.
• Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.
• Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.
• Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.

Weak or Generic Call-to-Action Buttons

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Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.

Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.

Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.

Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.

Using Stock Images That Don’t Connect

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Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.

Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.

Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.

Ignoring Social Proof and Trust Signals

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Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.

Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.

Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.

Asking for Too Much in Your Forms

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Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.

Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.

Slow Load Times

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Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.

Not Matching the Page to Your Ad

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Skipping A/B Testing

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Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.

Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.

No Clear Conversion Goal

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How to Decide What to Fix First: ICE Scoring

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Here’s how it works:

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• Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.
• Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.

Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.

ICE Score = (Impact × Confidence) ÷ Effort

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Conclusion

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The good news?

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Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.

Placeholder copy: describe the opportunity, the decisions behind the work, and the next step. Replace this paragraph with your own expertise and verified project details.

Placeholder copy: bring technical foundations, useful content, and a consistent brand into one plan. Use this section to explain the approach and the value for your audience.

Placeholder copy: connect a clear search strategy with the questions your audience is asking. Add your own research, examples, and practical guidance in this space.

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FAQs

What’s a reasonable landing page conversion rate?

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Should I remove navigation from landing pages?

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How long should a landing page be?

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How many CTAs should I use?

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When should I redesign vs iterate?

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