B2B SaaS
Project Atlas
A workflow platform buried on page three for its own category, rebuilt around how buyers compare tools.
- demo requests from organic search
- +184%
- keywords moved onto page one
- 312
- from audit to result
- 9 mo
Sample results for layout. Replace with verified, client-approved numbers.
The brief
Atlas sold a strong product into a crowded category, but every high-intent search ("best workflow software", "Atlas vs") sent buyers to review sites and competitors. Paid search carried the pipeline and costs were rising every quarter.
What we did
- Mapped 1,900 buyer searches to the pages that should win them, then found 40 that had no page at all.
- Rebuilt the site structure around use cases and comparisons, with internal links that pass authority to money pages.
- Shipped 26 comparison and alternative pages written with the product team, each with schema and real screenshots.
The outcome
Organic search became the largest source of demo requests within nine months, and the team cut paid search spend by a third.
The result, in motion
What the client sees in their dashboard and in search today.
Let’s talk for 20 minutes. No commitment.
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One Place SEO
Free discovery call
- 20 minutes
- Google Meet or Zoom
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On the call
- Your goals and market
- A live look at your search visibility
- Three quick wins you can act on
- Date
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- Details
- Done